Scope of This Policy
Operator Details to Be Completed
The registered name, trading address, company registration number and Information Commissioner's Office registration number of the data controller responsible for this website have not been supplied for this build and have therefore not been published. These details must be inserted before this policy is relied upon.
This policy explains how personal information is collected, used, stored and protected in connection with this website and any Teeth Whitening enquiry made through it. It also sets out the rights available to you under the UK General Data Protection Regulation and the Data Protection Act 2018.
It applies to information collected through this website. It does not apply to third-party websites that may be linked from these pages, each of which operates its own policies.
Information Collected
Information You Provide
Where you contact the practice directly, you may provide your name, contact details, and information about your dental circumstances, symptoms, or treatment history. Information about your health is classified as special category data and is subject to additional protection under data protection law.
Information Collected Automatically
Standard technical information may be recorded when you visit this website, which can include internet protocol address, browser type and version, device type, approximate geographic region, pages visited, and the date and time of access. This information is used to keep the website secure and functioning correctly.
Cookies
Cookies are small files placed on your device by websites. Strictly necessary cookies required for the website to function may be set without consent. Any analytics, preference or marketing cookies require your consent before being set, and that consent can be withdrawn at any time. Most browsers allow cookies to be blocked or deleted through their settings, although blocking strictly necessary cookies may affect how the website works.
How Information Is Used
- To respond to enquiries about Teeth Whitening and to arrange appointments.
- To provide dental care and maintain the clinical records required by professional and legal obligations.
- To keep the website secure, available and functioning as intended.
- To comply with legal, regulatory and professional requirements.
- To handle complaints, and to establish or defend legal claims where necessary.
Information provided in connection with an enquiry is used for that enquiry. It is not sold, and it is not used for unrelated marketing without your specific consent.
Lawful Bases
Personal data is processed on one or more of the following bases: your consent; the performance of a contract for treatment; compliance with a legal obligation; or legitimate interests in operating and securing the website. Health information is processed on the additional basis that it is necessary for the provision of health care and treatment, or for the management of health care services, by or under the responsibility of a professional bound by a duty of confidentiality.
Sharing, Storage and Retention
Who Information May Be Shared With
Personal information may be shared with service providers who process data on the operator's behalf under written contract — such as website hosting, IT support, secure record systems, or dental laboratories where treatment requires it. It may also be shared where disclosure is required by law, by a regulator such as the General Dental Council, or in connection with insurance and indemnity arrangements. Processors act only on documented instructions and may not use the information for their own purposes.
International Transfers
Where any provider stores or processes data outside the United Kingdom, appropriate safeguards recognised under UK data protection law are required before such a transfer takes place.
Retention
Information is kept only for as long as necessary. Enquiries that do not proceed to treatment are held for a limited period and then deleted. Clinical records are retained in line with professional record-keeping requirements, which are considerably longer than ordinary business records and are set by regulatory obligation rather than by preference. Website technical logs are retained for a short period for security purposes.
Security
Appropriate technical and organisational measures are maintained to protect personal information against unauthorised access, alteration, disclosure and loss, including access controls, staff confidentiality obligations, and secure storage of clinical records. No transmission over the internet can be guaranteed completely secure, and information sent by unencrypted email carries inherent risk.
Your Rights
Under UK data protection law you have the following rights, which can be exercised free of charge in most circumstances.
Complaints
If you are concerned about how your personal information has been handled, you may raise it with the operator of this website directly. You also have the right to lodge a complaint with the Information Commissioner's Office, the UK supervisory authority for data protection.
Changes to This Policy
This policy may be updated to reflect changes in practice, technology, or legal requirements. The version published on this page is the one currently in force, and any substantive change will be reflected here.
Related information is available on the terms and conditions page, which explains the limits of the general information published across this website, and on the contact page, which sets out what a first enquiry about Teeth Whitening does and does not involve.