Use of This Website
Operator Details to Be Completed
The registered name, trading address and company registration number of the operator of this website have not been supplied for this build and have therefore not been published. These details must be inserted before these terms are relied upon.
By accessing and using this website you accept these terms. If you do not accept them, please do not use the site. These terms may be updated from time to time, and the version published on this page is the one in force.
The Nature of the Information Published Here
General Information, Not Clinical Advice
Everything published on this website about Teeth Whitening is general information intended to help you understand the treatment, the standards that apply to it, and the questions worth asking. It is not clinical advice, it is not a diagnosis, and it is not a treatment recommendation for any individual.
Whether Teeth Whitening is safe or appropriate for you, which method suits your circumstances, what result you might achieve, and what it will cost can only be determined by a registered dental professional who has examined your teeth, gums and soft tissues and reviewed your medical and dental history. Nothing on this website should be relied upon as a substitute for that examination, and no clinician–patient relationship is created by reading these pages.
Always Seek Professional Advice
If you have concerns about your oral health, or dental pain, swelling, bleeding or injury, seek advice from a dentist or an urgent dental care service promptly. Do not delay seeking professional advice, or disregard advice you have already received, because of something published here.
Accuracy and Currency
Reasonable care is taken to ensure the information published is accurate at the time of writing. Clinical guidance, regulation and market conditions change, and no warranty is given that all content remains current, complete or free from error. Any price ranges published on the prices page are general market context only. They are not a quotation, not an offer, and not a prediction of the cost of your treatment.
No Offer, No Guarantee of Outcome
Nothing on this website constitutes a contractual offer, and no contract for treatment is formed by using it. Any treatment relationship arises only from an assessment, a written treatment plan, and documented informed consent agreed directly with a registered dental professional.
Individual outcomes from Teeth Whitening vary according to factors including the type and depth of discolouration, enamel thickness, dentine colour, existing restorations, gum condition, adherence to the prescribed protocol, and lifestyle. Descriptions of typical or expected results on this website are general and do not constitute a guarantee, warranty, or promise of any particular outcome for any individual.
Any testimonials, patient reflections, or documented result records published on the results page illustrate the experiences and outcomes of particular individuals. They are indicative only and are not a representation that you would experience the same.
Intellectual Property
The text, layout, design, graphics and arrangement of this website are protected by copyright and other intellectual property rights. You may view the site, and print or download extracts for your own personal, non-commercial reference.
You may not reproduce, republish, distribute, sell, sub-license or commercially exploit any part of this website without prior written permission. You may not remove any copyright or proprietary notice, use any content in a way that suggests endorsement or association where none exists, or systematically extract content by automated means.
Clinical photographs, where published, are personal data belonging to the individuals depicted and are published only with specific documented consent. They may not be copied or reused in any circumstances.
Acceptable Use
You agree not to use this website:
- In any way that breaches applicable law or regulation.
- To transmit any material that is unlawful, defamatory, harassing, or otherwise objectionable.
- To knowingly transmit any virus, malicious code, or other technically harmful material.
- To gain or attempt to gain unauthorised access to the site, its server, or any connected system.
- To interfere with the proper working of the site, including through any denial-of-service activity.
- To scrape, harvest, or systematically collect content or data by automated means without permission.
Access may be withdrawn where these terms are breached.
External Links and Availability
Links to Other Websites
This website may link to third-party sites. Those links are provided for information only. No responsibility is accepted for the content, accuracy, availability, or privacy practices of any external site, and a link does not imply endorsement.
Availability
This website is provided on an "as available" basis. No warranty is given that it will be uninterrupted, error-free, or free from viruses. Access may be suspended, withdrawn, or restricted at any time without notice, including for maintenance.
Liability
To the fullest extent permitted by law, no liability is accepted for any loss or damage arising from use of, or inability to use, this website, or from reliance on any content published on it. This includes loss of profits, loss of business, loss of data, and any indirect or consequential loss.
Nothing in these terms limits or excludes liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot lawfully be limited or excluded. Nothing in these terms affects your statutory rights as a consumer, nor does anything here limit the professional duties owed to a patient in the course of clinical care, which are governed separately by professional regulation and by the treatment agreement itself.
Professional Regulation and Complaints
In the United Kingdom, tooth whitening is legally the practice of dentistry and may only be carried out by a dental professional registered with the General Dental Council, or under a registered dentist's prescription. The background to this is explained on the choose us page.
Concerns about clinical care should be raised first with the practice that provided it, through its complaints procedure. Concerns about the conduct or registration of a dental professional may also be raised with the General Dental Council.
General
If any provision of these terms is found to be invalid or unenforceable, the remaining provisions continue in full force. A failure to enforce any provision does not waive the right to do so later.
These terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction, save that if you are a consumer resident in Scotland or Northern Ireland you may also bring proceedings in your local courts.
How personal information is handled is set out separately on the privacy policy page. What a first enquiry about Teeth Whitening involves is explained on the contact page, and the treatment pathway itself is described on the services page.